You know how to run your Facebook ads, you’ve run them through the BFCM holiday seasons previously. But this year, things may be slightly different, it’s definitely a great opportunity to scale your e-commerce business.
As many of us are still under restrictions, this BFCM there’s definitely more focus and reason for customers to shop online.
On the flip side, running ads this year may be a bit more difficult. Whilst there may be more online shoppers, with that brings more advertisers.
We caught up with Peter Carter from Rainy City Consulting to ask how merchants can cut through the noise this BFCM, here’s what he had to say: