If there’s something you should DEFINITELY DO on this checklist, it’s creating a contingency plan. BFCM is one of the busiest weekends for eCommerce, whilst it’s amazing for sales, one tiny slip up could see it all come crashing down. Don’t let that be you.
Do you have proper backups in place? Let’s put this in the perspective of the customer. You’re on a store, sat there with your card ready to checkout, you click checkout and BOOM… Your website is down.
We see it happen all too often here at Rainy City. If you don’t create proper backups then your store could be down for quite some time and you could be losing thousands in sales. For our clients, we recommend using Rewind Backups to make sure you have a proper backup and that you can get your store back online as quickly as possible.
Throughout BFCM couriers are shipping all over the world, it’s one of the most popular times of the year for online shopping, but what happens if your shipping company becomes too busy? Do you have enough stock if you sell out too quickly? And how fast can you restock?
All of these worries are certainly magnified throughout the BFCM weekend. Be sure to start planning early and use as many safety nets as possible to make BFCM 2020 a success in your Shopify store.